Successful Strategic Planning

35-hour course brochure

Course Overview

Strategic management is about running the total business enterprise. It seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans to for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. This course aims to equip you with the core concepts, frameworks, and techniques of strategic management, which will allow you to understand what managers, must do to make an organization – be it a for-profit or a non-profit one – to achieve superior performance.


Course prerequisite

Management background is recommended.


Who Should Attend

This course is recommended for executives, managers, planners and analysts who are part of the strategic management team, and are seeking the best practical ideas for improving organizational performance.


Course Objectives

Rather than focusing narrowly on a particular function of an enterprise, we will build on what you have learnt in other business courses and try to put the pieces together throughout this big-picture course. To achieve these purposes, the course will evolve around a theoretical and a practical base simultaneously.
- While the theoretical part concentrates upon the fundamental factors that determine business success,
- The practical part is all about acquiring deep insights into the determinants of business success from specific cases.
By the end of the course you will be able to:
 Understand the importance of strategy to an organization
 Recognize the various approaches to strategy development and decision
 Undertake or participate in a strategic review and be familiar with the tools and techniques to be used
 Understand the impact of strategic change on an organization
 Translate strategy into action plans
 Review and evaluate the effects of strategic decisions
 Monitor the strategic progress of the organization and identify the need for any remedial action


Course Outline

Step 0: Setting the Stage
 Defining Strategic Management
 The Strategic Management Process
 Business Model
 Types of Organizational Strategies
 Planning Types
Step 1: Plan to plan Step 2: Your Ideal Future Vision
 What is a strategic and strategic Management?
 How it should be done?
 What are the key strategic components?
 Who should be involved into planning process?
 What are the final outputs?
 What could prevent us from doing it?
 Strategic Thinking
 11 Critical Skills Needed
 Develop a Vision Statement
 Draft a Mission Statement
 Articulate Core Values
Step 3: Key Success Factors Step 4: Current State Assessment
 Definition of Critical success factor (CSF)
 Building Capabilities
 Success Criteria
 From CSF to Measurement
 The Need to Cascading
 Internal / External Assessment (SWOT Model)
 The Value Chain
 Macro Environment vs. Micro Environment
Step 5: Core Strategy Development Step 6: Three-year Business Planning
 What is a Gap?
 Gap Analysis
 The McKinsey 7S Framework
 Scenario Planning
 What are Action Plans?
 Major Components of the Strategic Plan / Down to Action
 Goals vs. Objectives
 Relationship among Different Management Levels
 Portfolio Management and Organizational Strategy
 Strategic Plan vs. Business Plan
 Balanced Scorecard
Step 7: Annual Plans/ Strategic Budgets Step 8: Plan to Implement
 Strategy Budgeting
 What Resources? And How to Link?
 Link Budgets to Strategic Plan
 Managing by Budget
 Annual Planning
 Managing Strategy vs. Managing Operations
 Why Change?
 Change Process, Content and Context
 Change Projects
 What is Change Management?
 Change Management Perspectives
 Integrated Individual-Organizational Approach
 Change Management vs. Project Management
 Project Change Triangle – PCT Model
Step 9: Strategy Implementation Step 10: Annual Strategic Review (and update)
 Strategy Formulation vs. Strategy Implementation
 Strategy Formulation – Implementation: Interrelationship
 Management Issues in Strategy Implementation
 Components of Implementing Strategy
 Successful Implementation Equation
 Barriers to Strategic Implementation
 10 Problems to Implement a Strategic Change
 Annual Strategy Review Tasks
 Efficiency vs. Effectiveness
 Strategy Evaluation
 Steps of Strategy Evaluation Process
   • Fixing benchmark of performance
   • Measurement of performance
   • Analyzing Variance
   • Taking Corrective Action
 Revising and Updating the Plan


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